World Shift 2012


Excerpt from the book “WorldShift 2012—
Making Green Business, New Politics & Higher Consciousness Work Together” 
by Ervin Laszlo


A model for living sustainably:


“The Italian social entrepreneur Marco Roveda built LifeGate (www.lifegate.it), a highly successful organization based on the shift from ‘civilization of compulsive consumption’ to ‘the civilization of conscious consumption.’” According to Roveda this means shifting:

  • From having to being
  • From living on the shoulders of nature to being a harmonious part of the ecosystem
  • From GMO-and pesticide-based agriculture to organic agriculture
  • From choosing work on the basis of “having” to choosing on the basis of “being”
  • From overcoming others to giving consideration to others
  • From living superficially to giving meaning to one’s life
  • From business is business to life is life
  • From personal interests to the interests of the community
  • From mutual-interest to the interests of the community
  • From mutual-interest acquaintances to true friendships
  • From exploitation to respect
  • From conditioning to liberty
  • From inconsiderate consumption to ethical consumption
  • From mere formalities to sincerity
  • From being a spectator to being a participant
  • From money to love.

“There are similar shifts in many parts of the world. They indicate a groundswell in society of vital relevance to the conduct of business.”


According to author, Ervin Laszlo, “As a conscious agent of change, you must live responsibly. This means:

  • Living in a way that satisfies your needs without detracting from the opportunity of other people to satisfy theirs;
  • Living in a way that respects the right to life and development of all people, wherever they live, and whatever their ethnic origin, sex, citizenship, and belief system;
  • Living in a way that safeguards the right to life and a healthy environment of all things that live and grow on Earth;
  • Pursuing happiness, freedom and personal fulfillment in consideration of the similar pursuits of your fellows in your community, country and culture and in the global community of all peoples, countries and cultures;
  • Choosing a work or profession and committing your time and talents to an activity that is useful and beneficial to your community and doesn’t harm other people, other communities, or nature;
  • Doing your best to help children and young people to discover their own responsible ways of thinking and acting; and
  • Joining forces with like-minded people to preserve or restore the integrity of the environment so it can generate and regenerate the resources essential for human life and well being.



Compiled by LJStone 10/09

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